Marketing Persona
Roxane (Roxie) Potter
Woman
32 years old
Canada
Divorced
No children
English teacher
Middle class
GOALS
Burned-out English teacher who just came out of a divorce.
She wants to recharge her batteries in Danau and distance herself from her hectic Canadian lifestyle. She wants to learn more about other cultures and more specifically about Buddhism. Her love for Buddhism has grown ever since she started to practise yoga. She feels the need to do something good for immigrants in Danau and help them to integrate by teaching the immigrants English. She has a love for children.
NEEDS
Deep down she wants to start a family, but first she needs some time for herself. Danau is perfect for recharging one’s batteries.
GIVE YOUR PERSONA A PERSONALITY
Likes:
- nature
- people
- hiking
- swimming
- photography
- pencak silat (fighting sport)
- healthy food
Dislikes:
- bad weather
- overly excited people
- self-centred people
Lifestyle:
- lives a healthy life, except she is a smoker (after her divorce she relapsed in her old habit)
- social democrat
- photography
- pencak silat
- yoga
- hiking
- swimming
- reading
PERSONALITY
- extravert
- emotional
- creative
- sociable
- a bit cynical
- 6.30 am: Roxie wakes up for an early morning hike in the hills and takes her dog, Humphry, with her
- She has a regular spot in the hills where she meditates, with a nice view on Lake Danu
- 8 am: Roxie is back at home and eats oatmeal with strawberries for breakfast
- 8.30 am – 2 pm: she teaches English to the younger immigrants
- 2.30 pm: Lunches with Travis, a colleague
- 3.30 pm: Roxie takes her old camera that she inherited from her father who passed away and goes to the temples to take pictures of the everyday life of the monks
- 5 pm: Roxie comes home and feeds Humphry, the pug
- She reads in her book, “Controlling your depression”
- 5.30 pm: she gets ready for her first big date with Travis, although she doesn’t really know if it’s a real date, it’s that awkward stage, you know what I’m talking about… J
- 6.30 pm: Roxie takes Travis to a Pencak Silat training, he fails…
- 7.30 pm: Travis takes her to the most romantic restaurant in Danau
- 9.30 pm: afterwards they go to a well-known bar in Danau to drink some cocktails
- 11 pm: she is a bit tipsy, so she goes straight to bed